DVD Cover Research - Shifty

This is the DVD cover for the low budget hit film Shifty. There is a distinct colour scheme of black and yellow which contrast together and stand out among other covers.

With the title of the film the have used the I in the name shifty to create a line which runs all the way down the page creating a split. To the bottom right of the page is the words 'choose your side' which shows how either side of the line is like to different gangs. This is understood by the way the background characters are dressed to not show their face wearing hoodies and holiding weapons straight away telling the audience that it is a street crime gang film. The two main characters in the film are present at the front of the cover shown directly looking into the camera which appears to be looking straight at the audience. With their facial expressions it appears to be intimidating to the audience which catches your eye and makes you look towards the film. The two characters shown are very stereotypical of drug dealers which is also antoehr factor contributing to what the genre of the film is. Along with this theirs is graffiti used in the background and around the edge of the cover which looks like they are on the street and also sets the scene for what the film is about.